Robot.com has been named the official robotics partner of LEAP East, the technology conference being held in Hong Kong, and will deploy its R-kiwi autonomous robots on the show floor to run brand activations using its R-ads platform. Co-founder and president Judah Longgrear will also speak at the event in a session titled “When AI Leaves the Screen”, covering how physical AI is changing brand reach in real-world environments.
The LEAP East partnership follows Robot.com’s appearance at Cannes, where it served as the official Robotics Innovation Partner for PMG’s AI and Tech Sandbox. The company is building an event partnership presence across technology and marketing conferences in parallel with its commercial R-ads deployments.
R-Ads at Scale
The R-ads platform converts Robot.com’s autonomous robot fleet into a mobile out-of-home media network. The platform has now run more than 100 brand activations across 20 countries, executed by a fleet of 500 robots operating in the United States, Canada, Dubai, and the MENA region. The fleet has completed 2.5 million tasks to date across campuses, warehouses, city streets, and event venues.
At LEAP East, Robot.com will deploy R-kiwis – its event-focused robot model – to engage attendees and distribute promotional materials, combining autonomous navigation with digital screen advertising and interactive brand engagement. The deployment gives Robot.com visibility in front of the Asia and Middle East technology audience that LEAP East targets, extending a geographic footprint that has been concentrated in North America and the Gulf.
“We have spent years working with brands to execute these activations in the real world, autonomous robots running real campaigns, in real streets, getting real results across more than twenty countries,” said Longgrear. “My keynote is about what happens when AI leaves the screen. As intelligent machines move out of our devices and into the physical world, they change how brands reach people, and that shift is what Robot.com is building for.”
The Broader Positioning
Robot.com sits at an intersection that most robotics companies do not occupy: commercial physical AI deployment that generates revenue from brand advertising rather than from operational efficiency gains. The R-ads model monetizes the robot’s physical presence and navigation capability directly, without requiring the customer to integrate the robot into their own operational workflow. That positions the company differently from warehouse, manufacturing, or service robot operators, and gives it a revenue model that scales with brand marketing budgets rather than capital equipment procurement cycles.
Annabelle Mander, executive vice president of Tahaluf, which produces LEAP East, said the partnership reflects robotics’ shift from software into practical real-world applications that create measurable commercial value. The LEAP East platform covers technology innovation across Asia and the Middle East, markets where autonomous robot deployment in public and commercial settings is advancing rapidly.
