Amazon-owned autonomous vehicle company Zoox is expanding its robotaxi testing program to Phoenix, Arizona, and Dallas, Texas, as the company continues building toward commercial deployment of its purpose-built autonomous vehicles.

The expansion will introduce Zoox’s autonomous driving technology into two additional urban environments while also supporting the launch of new operational infrastructure, including fleet depots and a new operations center in Scottsdale, Arizona.

With these additions, Zoox now operates testing fleets across ten major U.S. markets, reflecting a broader effort by autonomous vehicle developers to gather real-world data across diverse driving conditions.

Testing in New Environments

The first phase of Zoox’s rollout in Phoenix and Dallas will involve a small number of retrofitted SUVs used for mapping and early testing.

These vehicles will initially be driven manually as engineers map city streets and gather environmental data. Autonomous testing will follow, with safety drivers remaining behind the wheel to intervene if necessary.

Once the company completes this phase, Zoox plans to deploy its purpose-built robotaxi vehicles in both cities.

Each location presents unique testing conditions. Phoenix offers an opportunity to evaluate sensor performance and vehicle durability in extreme heat and dusty environments, particularly on high-speed roads common in the region.

Dallas, meanwhile, provides a complex road network and more variable weather patterns, helping engineers refine how the autonomous system handles diverse driving scenarios.

A Partnership with Uber

At the same time, Zoox is expanding its distribution strategy through a new partnership with Uber.

Under a multi-year agreement, Zoox robotaxis will be integrated into Uber’s ride-hailing platform, allowing users to request autonomous rides through the Uber app in selected cities.

The first integration is expected to begin in Las Vegas later this year, followed by Los Angeles in 2027.

Zoox will continue offering rides through its own mobile application as well, effectively operating on both its proprietary platform and Uber’s global network.

The partnership reflects Uber’s strategy of collaborating with autonomous vehicle developers rather than building its own driverless technology.

Uber previously ran an in-house autonomous vehicle program but sold the division after a fatal crash in 2018. Since then, the company has shifted toward forming partnerships with technology developers.

Building the Infrastructure for Autonomous Fleets

Supporting Zoox’s growing robotaxi program is a network of facilities known as Fusion Centers.

The company is opening a third such facility in Scottsdale, Arizona, joining existing centers in Las Vegas and the San Francisco Bay Area.

These facilities function as operational command centers, coordinating autonomous fleets through teleoperations, mission control, and rider support systems.

Fusion Centers allow human operators to assist vehicles in complex scenarios, manage fleet operations, and provide customer service for passengers.

Since launching its early robotaxi service in Las Vegas and testing programs in San Francisco, Zoox says its vehicles have completed more than one million autonomous miles and transported over 300,000 passengers.

The company’s robotaxi design differs from traditional vehicles. The fully autonomous platform eliminates the steering wheel and pedals, replacing them with a bidirectional cabin featuring face-to-face seating intended to encourage social interaction among riders.

The Growing Robotaxi Race

Zoox’s expansion highlights the intensifying competition among companies seeking to deploy autonomous ride-hailing services.

Developers such as Waymo, Cruise, and several emerging startups are all testing driverless vehicles across multiple U.S. cities, racing to demonstrate safe and scalable operations.

For Zoox, the strategy combines purpose-built vehicles, extensive real-world testing, and partnerships with major mobility platforms.

As autonomous driving technology moves from pilot programs toward commercial deployment, cities like Phoenix and Dallas are becoming critical testing grounds for the next phase of driverless transportation.

Automation, Business & Markets, News, Robots & Robotics

iRobot has begun rolling out its smallest robotic vacuum cleaner, the Roomba Mini, across Europe and the United Kingdom, marking the company’s first major product launch since emerging from bankruptcy earlier this year.

The compact robot, which combines vacuuming and mopping capabilities, was previously introduced in Japan and is now being positioned as a cleaning device designed specifically for smaller homes and apartments.

The expansion comes as iRobot attempts to regain momentum following a pre-packaged Chapter 11 restructuring completed in January and a change in ownership that placed the company under the control of its longtime manufacturing partner, Picea.

A Smaller Robot for Smaller Homes

The Roomba Mini is designed to address a practical challenge that has long affected robot vacuums: reaching tight spaces.

According to iRobot, the new model’s compact footprint allows it to navigate narrow corners and areas that are often inaccessible to standard-sized robotic vacuums or traditional upright cleaners.

The robot uses a lidar-based navigation system called ClearView, enabling it to map its surroundings, avoid obstacles, and detect rugs while operating in mopping mode.

Users can control the device through the Roomba Home mobile application, voice assistants, or directly through onboard controls. The system can also operate without a Wi-Fi connection, allowing basic cleaning functionality even when offline.

An AutoEmpty Dock collects debris into an AllergenLock bag capable of holding several months’ worth of dust and dirt, reducing the need for frequent maintenance.

Early Demand Signals in Japan

The Roomba Mini first launched in Japan in February, where iRobot reported strong early demand.

According to company representatives, the black version of the device sold out within the first week of availability.

While the robot was initially designed with compact Japanese homes in mind, iRobot executives say the same characteristics make it suitable for European living spaces, which often feature tighter layouts than homes in North America.

The robot is now available through iRobot’s European online store with a retail price of approximately €399 in the European Union and £379 in the United Kingdom.

A Strategic Moment for iRobot

The European launch arrives at a pivotal moment for the company.

iRobot, once the dominant name in robotic vacuum cleaners, has faced increasing competition in recent years from a growing number of consumer robotics companies offering lower-cost devices with advanced features.

The company’s financial challenges culminated in a bankruptcy restructuring earlier this year. As part of that process, iRobot was acquired by Picea, a firm that previously served as both a manufacturing partner and lender to the company.

Executives say the Roomba Mini was developed before the acquisition and that the ownership transition did not influence the product’s design or release timeline.

However, under Picea’s ownership, iRobot may benefit from expanded manufacturing capabilities and distribution networks across Asia and other global markets.

The Next Phase of Consumer Robotics

The launch of the Roomba Mini also reflects a broader shift within the consumer robotics market.

As robotic vacuum technology matures, manufacturers are increasingly focusing on specialized designs that address specific living environments rather than relying on a single universal product.

Smaller robots capable of navigating dense household layouts may become particularly relevant in urban markets where apartments dominate the housing landscape.

For iRobot, the success of such products could help determine whether the company can maintain its position in an increasingly crowded consumer robotics industry.

Business & Markets, News, Robots & Robotics

A humanoid robot has entered Poland’s influencer economy, quickly drawing attention from brands, social media audiences, and technology observers.

The robot, named Edward Warchocki, has appeared on streets in Warsaw and Poznań interacting with passers-by while building a growing presence on social media platforms. Within roughly two weeks of its debut, the project amassed tens of thousands of followers on Instagram and more than 100,000 on TikTok, while videos featuring the robot reportedly generated hundreds of millions of views across platforms.

The experiment places a physical humanoid robot into a market previously dominated by human personalities and digital avatars.

For companies experimenting with new forms of marketing, the project represents an early test of how embodied AI could reshape influencer culture.

From Lab Experiment to Commercial Platform

Edward Warchocki began as a technology experiment initiated by entrepreneur Radosław Grzelaczyk and supported by artificial intelligence developer Bartosz Idzik, who created the system that powers the robot’s conversational behavior.

Unlike scripted promotional mascots, the robot is designed to interact dynamically with people in real-world environments.

According to the project’s creators, the system uses a combination of proprietary AI tools and existing technologies to generate responses during live interactions. The goal was to create a robot that could adapt to conversations rather than simply repeat preprogrammed lines.

Public reactions have ranged from curiosity to enthusiasm. Videos show people approaching the robot on city streets to shake hands, ask questions, and record short interactions for social media.

These spontaneous encounters have become a key part of the robot’s appeal.

Brands Experiment with a New Type of Influencer

The project has already begun attracting commercial interest.

Edward’s first advertising collaboration reportedly involved promoting a luxury watch valued at approximately 80,000 złoty, marking a symbolic entry into the influencer marketing industry.

For brands, robots introduce a different set of characteristics than human creators.

A humanoid influencer cannot become involved in personal scandals, take breaks, or deviate from a brand’s messaging strategy. The creators of the project argue that this level of control makes robots attractive marketing ambassadors for companies seeking predictable campaigns.

Some analysts also point to engagement metrics as a key factor. Early data from projects involving robotic or virtual influencers suggests that novelty and public curiosity can generate unusually high engagement rates compared with traditional creators.

Physical Presence in a Digital Industry

The rise of virtual influencers is not new. Computer-generated personalities such as Lil Miquela in the United States or Rozy in South Korea have already built large audiences and signed partnerships with major global brands.

However, those figures exist entirely in digital form.

Edward represents a different model: a physical robot capable of interacting with people face to face.

This physical presence creates a type of engagement that purely digital characters cannot replicate. Passers-by can approach the robot, speak with it, and record the interaction in real time.

In practice, the robot becomes both an influencer and a live attraction.

For social media creators and marketers, such encounters provide content that can spread quickly across platforms.

A New Category of Embodied Media

The project reflects a broader trend in robotics where machines are increasingly designed to operate in social environments rather than purely industrial settings.

Humanoid robots have traditionally been developed for research or automation applications. But advances in conversational AI and robotics hardware are opening the possibility of robots that function as public-facing personalities.

If the experiment succeeds commercially, it could mark the emergence of a new category within influencer marketing: embodied influencers.

Analysts estimate that the global virtual influencer market could reach nearly $16 billion by 2026. Robots capable of appearing in both online content and physical events may represent the next stage of that market’s evolution.

For now, Edward Warchocki remains an experiment.

But its rapid rise suggests that the intersection of robotics, artificial intelligence, and digital media may be creating a new kind of celebrity – one built from code, hardware, and algorithms rather than human charisma.

News, Robots & Robotics, Science & Tech