Automation

Zalando Deploys Sereact Robots to Handle Fashion Returns

Sereact’s dual-arm robots are processing Zalando returns at CEVA sites in Germany and Poland, targeting one of fashion logistics’ hardest workflows.

By Rachel Whitman | Edited by Daniel Krauss Published:
Zalando Deploys Sereact Robots to Handle Fashion Returns
Sereact’s dual-arm robots are processing Zalando returns at CEVA facilities in Germany and Poland. Photo: Sereact

Key Notes

  • Sereact robots are processing Zalando returns at two CEVA sites in Germany and Poland.
  • Dual-arm systems use Cortex to handle items without separate training for each product.
  • The deployment follows Zalando’s strategic investment in Sereact.
  • Employees remain responsible for supervision, exceptions and quality control.

Zalando is using Sereact’s dual-arm robots to process fashion returns at CEVA Logistics facilities in Greven, Germany, and Świebodzin, Poland. The partners say the systems are now operating in production, opening a wider European returns-automation programme.

The October 7 announcement identifies Cortex, Sereact’s physical AI platform, as the software behind the deployment. The robots grasp, identify and sort unfamiliar returned items without training separately for each product or relying on fixed stock-keeping-unit profiles, according to the companies.

Two Arms for Unpredictable Returns

Returned clothing creates a different manipulation problem from orderly outbound inventory. Packaging may be damaged or poorly arranged, and garments can arrive crumpled or in unexpected positions. A robot has to cope with that variation while completing several connected actions.

Sereact’s station design uses coordinated arms so one can hold or stabilize an object while the other manipulates it. Examples include keeping a parcel open, positioning an item for barcode scanning and folding clothing. The company describes Cortex as a vision-language-action model.

The broader product platform is designed to connect with warehouse-management systems, scanning infrastructure and conveyors. Sereact also lists inspection, packaging separation and routing goods toward resale or refurbishment among its capabilities. Those describe the product’s intended scope; the Zalando announcement specifically confirms grasping, identification and sorting.

This follows Zalando’s separate Nomagic rollout, previously covered by RobotsBeat, which focused on item picking and challenges such as handling shoeboxes. The new deployment extends the retailer’s automation effort into the variable condition of goods coming back from customers.

From Investor to Production Customer

Zalando became a strategic investor in Sereact in July. In its investment update, Sereact said the retailer’s participation brought its Series B total to $116 million, following the initial round covered in RobotsBeat’s funding report.

At that time, Sereact reported more than 200 systems operating across Europe and over one billion production picks on Cortex. Those figures cover its broader installed base, rather than the two newly announced Zalando returns sites.

The July update also described plans for Cortex 2.0 to evaluate possible physical outcomes before choosing movements. That development roadmap is separate from the October deployment announcement, which names Cortex without specifying that the newer model is running at these facilities.

People Remain Part of the Returns Process

The systems are supplied through a robotics-as-a-service model. The partners say automating repetitive handling should reduce physical strain and allow warehouse employees to concentrate on supervising stations, managing exceptions and checking quality.

Neither the joint release nor the deployment summary provides a robot count, site-level throughput, independently measured accuracy or a financial payback period. The confirmed milestone is live operation at two sites; the scale and measured economics of a wider rollout remain to be disclosed.

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